TV commercials aren’t just for adults. And although your kids may not necessarily understand every word in a commercial, the images and messages in commercials can be easily understood, even for a 5-year-old.
According to CafeMom.com, researchers at the University of Wisconsin and Michigan found that even kids ages 3-5 are subjected to marketing pressures, too.
I don’t think this is a new concern. A commercial isn’t a novel idea, and kids who watch commercials may be persuaded, but they grow up and realize that some of the products they see in commercials aren’t that great.
It’s all a learning experience, and I don’t think it makes sense that parents and researchers are realizing the effects that commercials have on viewers just now.
If you’re worried about your kids’ being influenced by commercials, why not just turn off the TV during commercials, or limit TV time altogether?
TV Commercials Are Targeting Your Tot [Cafe Mom]